Williams Sonoma Registry

Art Direction

The Exceptionally Ever After campaign encourages young couples to register with Williams Sonoma based on lifetime product value despite initial cost. Alluding to the idea that registering with Williams Sonoma will make marriage feel like a fairytale, the campaign features staged scenes and juxtaposed photography of Williams Sonoma products such as a ceramic container and cooking utensils with a charming vase and flowers to entice couples to register.